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"AR technology is applied in various categories," said the Creative Director

出自香港新聞網 - 樹仁新傳系學生實習習作

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Augmented Reality (AR) becomes advanced nowadays. “AR technology can apply to various aspects and remind the customers to remember the brand,” said by Dio Wong.


Wong was a speaker in a talk at Shue Yan University in this afternoon. He said that many clients hope the target customers to remember the brand through AR technology. For instance, Toyota car launch show and restaurant. “We use projectors to project our products. It can link up the information with graphics.” He said.


Besides, live performance is also a nice platform to apply AR technology. “AR technology and 3D visual are also applied in the Aaron Kwok De Aa Kode World Tour live. As the concert has a novel idea so it can attract fans.” Wong said. “AR technology is not an easy work. It combines with creative idea, design and technology. Before launching the products or the show, we need to think about the campaigns and how to produce the tailor-made products for the clients.”He said.

Comment Not bad. But when you use "this afternoon", you have to put down today's day somewhere. Maybe next to the byline.

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