"Now" Cannot Corner the Market in Olympic

出自香港新聞網 - 樹仁新傳系學生實習習作

Vice Chairperson of Now Sports Channel Mr. Lai Yu Ching believed Beijing Olympic would not bring new customers to paid TV because of digitalization of free TV channel.

The two free TV channel, TVB and ATV, have got four channels after digitalization; they have more platforms to play popular, or even some not well-known events in the Olympic Game. The advantages that digitalization bring makes free TV more competitive. “Olympic only holds for about two weeks, then everything will be back to normal”, he thought most of the people would not subscribe paid TV just to watch Olympic.

He claimed Now Sports will not promote any special strategy to fight against the free TV. “The audiences love our high quality and impressive sports channel like ESPN, a channel which never plays any Olympic nor World cup events”, he thought these popular channels keep their audiences’ eyes on them.