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"Without unsatisfactory, how to improve?" João Leong Kam Chun said

出自香港新聞網 - 樹仁新傳系學生實習習作

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9th,October,2012

In Macau, residents prefer Hong Kong 's TV and boardcasting programme more than the local one. João Leong Kam Chun, the chief executive officer of Teledifusão de Macau S.A.(TDM), today had a talk in Shue Yan University. He said that TDM had tried to think different in recent years. As Macau is not a competitive city, TDM is going to develop residents' view through the fresh style news.

TDM was undergrown while operating by the government

Since 2011, Leong had been designated to be the CEO of TDM, because the old TDM was very worse. Leong claimed that TDM fell behind to TVB and ATV. He analysed that in the past, the newsmen in TDM did not require themselves to do better because TDM is owned by the Macau government. Leong expressed that as the forerunner of TDM was a privated organization, they could not operate well. Macau government then became the whole sharholder of TDM in order to save the firm. Leong complained that the Macau government as the operator never gives comments on the development of TDM.

Creating opportunity on new angle

In the part of revolution, Leong declared that he is not going to fried a quantity of staff, he would not like acting as a killer. Instead, Leong wants their journalist teams support each other mutually.

He said that the freshmen are good to be cultivated by telling them the experience of the senior group. Under the operation by Leong, the telanted journalusts will be promoted. Leong asked residents in Macau whether they like informational style news which Macau press firm never mention. The answer is "yes and wellcomed". He showed the examples that TDM used the relaxing style for two journalists to report the status of the London Olympic 2012. He also encouraged editors to cover the status of the city in Soviet which Macau people had seldom been. As Leong was sure about what the audience wants, he bravely conducted his plan.

Never say never

Leong said the Macau style "City Forum" had been successfully operated by TDM. Leong stated he seeked advice from the host of "City Forum" Tse Chi Feng, but Tse said it would not be workable in Macau. Leong said although his idea was been banned by Tse, he also substain his plan. He was glad to say the plan is very successful.

Chan Kam Wai reported

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