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‘The market of luxury magazine is not really big.’

出自香港新聞網 - 樹仁新傳系學生實習習作

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The market of luxury magazine is not really big.’

--105167 2013年5月7日 (二) 22:14 (UTC)


5 February -- ‘The market of luxury magazine is not really big.’said Mr.Jack Forest , Editoral Director of Timesquare (Hong Kong) co ltd. And Jack said there are 3 types of reporters.


In this recent year, the print volumes of magazines and newspapers are decreas. Jack said the market of luxury magazines are small, the market is turning down. But the turn down of luxuy magazines market can concentrated the target audience to read professional magazines. It is because professional magazines have direct target audience, they wouldn't easily change to read another magazines. So that Jack said the living space of their magazine become stronger.


About the selection of cover story, Jack said it would affect by the advertisers, depend on what types of advertisers then they would choose the content and cover characters. Jack also said advertisers are very important to magazine. Because advertisers are one of their sources of funding.


Finally, Jack said there are 3 types of reporters. First one is show the audience a real world , second is show the audience an ugly world and the third one is show the better life to audience. Jack said he is the third one.

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