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“AR technology is on the rise to the mainstream” Mobile application co-founder remarks

出自香港新聞網 - 樹仁新傳系學生實習習作

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David Castaneda and Frantz Lasorne, co-founders of a local mobile application company Visionaries 777, said Virtual Reality, or VR for short, is on the rise to the mainstream of what?.


speaking at a talk at Shue Yan University, Castaneda and Lasorne said Hong Kong a perfect breeding ground for a new and innovative technology like VR because of the city's international nature.

“Hong Kong has a flexible market while European markets tend to stagnate. Furthermore, Hong Kong also has the ability to adopt foreign strategies to help develop its own market.”, said Castenda. While Lasorne took note of how the Asian population are more adaptive and open to new technologies. He then uses QR codes for an example and points out how Asian quickly adopted it into their everyday life while Europeans were less open to it.


On the same topic Lasorne used a 2013 application (??) for McDonald's as an example. Players could scan the advertising boards or plates to activate the game. Castaneda then pointed out this can both be used to impress consumers and help brand recognition.


Castaneda described Hong Kong as a place full of visual pollution, referring to billboards, shop signs and advertisement cover the streets. Making it an energetic city, yet this makes it challenging for anyone to catching pedestrian eyes. (no attribution) This volatile nature of Hong Kong citizens makes it especially difficult for technological trends and fads to star relevant. He stressed how applications need to have practical functions to guarantee longevity.

72 marks

1. writing improved. structure is still a problem.

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