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“ I think the media should take the biggest responsibility.”

出自香港新聞網 - 樹仁新傳系學生實習習作

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I think the media should take the biggest responsibility

--105167 2013年5月7日 (二) 22:18 (UTC)


19 March 2013 -- “ I think the media should take the biggest responsibility.” said Mr. Dixon Wu Director, Flagship Co. Ltd. Wu talk about people think the image of doctors are become worse in this few years.


In this few years, there are many news about doctors misconduct, and people think doctors have bad image. Wu said all of this because the media have enlarge the problems and attack doctors behavior , so that media should take the responsibility. Wu also said he take part in media, but he would take the neutral.


And Wu said that the rule about health care advertising should be improve. It is because thise rule were set up many years ago, that's not suitable in this decent. There are many new media occurs ,for examples , Facebook, Twitter,APP etc. So that it should change the rules to fit in the new situation .


Wu said that the market of advertising have be change now. Companies are reduce the budget of advertising and increase the budget of pr and holding events. So that traditional media need to change to cross media now. Not only marking magazine, but also need to take video, planning event.

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