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《 Deliver information to the audience is the main usage of advertising》

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Leung Sze Wai

If the current advertisement contains "funny" elements, the audience will like it. Wong Ho Pan, Jan also shared his experience of the advertising work life. He believed that the communicate with customers and teams is the key to advertising and the production no need to necessarily require large costs.

" Deliver information to the audience is the main usage of advertising ." said Wong Ho Pan, Jan, the Production Manager of production house Irrelephant Co.


Wong, who was a guest speaker at Hong Kong Shue Yan University said, “Today's advertising companies can produce great ads regardless of their size.” Wong used online media 100most as an example which can successfully attract many young people to watch. Although 100most is not called "subversion", it can be seen as an ecological change in the advertising industry."But I disagree the statement that 100most subverts the traditional advertising industry," Wong said.

In adidaton, Wong said that there are not enough local talents in the innovation and technology industries because many young people are skeptical about their career prospects in this industry. Wong believes that the advantages of the Tech Talent Talents Program (TechTAS) outweigh its disadvantages because it allows Hong Kong people to understand the environment of innovation and technology industry is good, then it can let them return to the industry's confidant, so more People are willing to work in this industry.

Wong explained that If young people want to enter the creative industries such as movies, advertising and online media, they need to have good industry links. Wong suggests that people can get to know more people in the industry through social media platforms.


Finally,Wong said if young people want to be involved in the advertising industry, the network can provide more channels and information, so he encourages the storage of contacts, to meet more new friends.If people do not like to go out, just make friends online. In addition, he also called on young people to take over the work, learn more work experience and bravely pursue dreams.

--165070 2018年12月4日 (三) 17:55 (CST)

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