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Tania Lau

出自香港新聞網 - 樹仁新傳系學生實習習作

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Tania Lau

  • Director of Marketing, Yahoo! Hong Kong Limited

Since joining the global premier digital media in 2004, Tania offers a unique blend of executive acumen, regional and local marketing strategic planning and execution credited with strong ROI and operational improvement at Yahoo! Hong Kong. Tania is a seasoned marketing professional with over 11 years of solid experiences from agency to various industries. As Head of Marketing, Tania oversees the company’s brand and public relations strategy, business and consumer marketing programs, as well as data insights and research to achieve business objectives. She also takes on the role of regional B2C leadership and led the B2C teams across APAC to deliver regional projects.


With her substantial efforts and many outstanding marketing initiatives, Yahoo! Hong Kong is able to defend the market leader position, maintain leading media share of voice and fortify Yahoo! Hong Kong’s leading edge.


Her outstanding performance has won herself 4 big Yahoo! Awards during her tenure -- winning of the Yahoo! HK Star Individual Award and Star Team Award in 2006 and 2007, the APAC & Int'l marketing team recognition - the APAC Super Star Award in 2009 and the Yahoo! Global Super Star Team Award in 2010. Prior to Yahoo!, Tania was the Marketing Lead at Accentiv’ SurfGold for over two years, specializing in CRM and loyalty solutions, managed renowned clients like Microsoft, Hewlett-Packard, Motorola, Guinness. Earlier in her career, Tania held marketing positions at Excel Technology and Sun Hung Kai Properties with entrepreneurial experience after graduation.


Tania was a scholarship student with B.A. degree in Economics from University of British Columbia, Canada. She is recently taking the Executive MBA Program at University of Hull in U.K. In her spare time, she is a keen hiker, scuba-diver and paddler.

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