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165076 Freshmen can consider working in 4As

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Millie Yeung, published on 9, October 2018

“Freshmen should consider whether taking part in 4As.”, said Angela NG, the Executive Director of the Association of Accredited Advertising Agencies of Hong Kong (HK4As), She also said young people who are interested in the advertising industry should get ready to face different kind of difficulties.

NG said working in 4As are good ways to get experience in advertising industry. At present, many Fresh Graduates try to set up their own advertising companies. They may want to have higher flexibility and freedom. NG pointed out that it is not a bad thing but youngsters ought to get some working experience in 4As first. As youngsters may face some problems in these companies and when they operate new companies in future, they can avoid doing these again. Thus, NG suggested teenagers can choose to work in 4As and large company.

There is a new trend in the advertising industry today. Many KOLs become a promoter to introduce new products on social media sites so as to sell to the audience. NG believed that KOL is a fashion gadget that can be created by an advertising company. The number of likes cannot accurately show how much the real audience rating is, so she will not completely believe comments of these KOLs. Thus, NG said these videos of KOLs should be regulated by the authorities like the advertising industry and also stated the content has advertising components.

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