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17.12.2013 「第二屆數碼傳媒生態研討會」召集人 馬偉傑博士 大會開幕致辭

出自香港新聞網 - 樹仁新傳系學生實習習作

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17/12/2013 「第二屆數碼傳媒生態研討會」


The development of the Internet has changed a lot of the media industry. For journalism, what we can see is the continuous shrinking of paid newspaper. People are afraid of what would happen, whether newspaper would be replaced by website and online browsing, whether readers would no longer pay to read but to read online for free, whether citizenship journalism would bring every individual to replace the professional reporters. We can see that all these are happening. What we do not want to see is “The traditional media is dead.” We see both opportunities and challenges.


The Daily of the U.S. was a special newspaper started publication in February 2011, solely for iPad users. Many readers paid and subscribed, even though in the free subscription period. There were more than 100 million of downloads. However, it stopped publication in December 15th, 2012, after two years of publication. Paid newspapers continued dropping in sales and in circulation. Most newspapers see the challenges and for survival, started the free newspaper. In Hong Kong, just in the last three years, there were four new free newspapers, with a daily distribution of over 3 million copies. Sharp Post once planned to distribute over 1 million copies daily when it started in September, 2011. However, two months ago, Sharp Post decided to stop printing.


There are successful examples, for example, TVB, one of the two broadcasting TV stations in Hong Kong, had the highest half-year net profits of 2.45 billion in 2012. The Internet website of TVB, Tvb.com, showed a 54% increase in advertising income.


We try but we don’t see a clear path for the future. On the other hand, as journalism educators, we care about the direction of our profession and the future of our students. We are worried.


First, the fast moving Internet exerts too much pressure on our young professionals. Our recent study by OCRC on young reporters found that they acquired news because only the media was fast, easy and convenient. There was no relationship with quality, reliability and truth of the news media. We are worried. Second, because of the Internet, we could measure almost everything online. It seems that now, we report news solely for something readers like, as measured by click rate. Again, we are worried.


Today, let’s sit together to discuss the future direction for the industry and our profession, both for survival and for staying firm in journalism principles.


Ma Wai Kit Will, PhD


  • 星期二、 9:00 - 5:30
  • 邵美珍堂
  • General Assembly - Department of Journalism and Communication
  • Tuesday, 9:00 - 5:30 p.m. at the Lady Lilly Shaw Hall

2013年9月-12月舉辦之學系周會講座

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