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ATV does not fear the coming of HKTV

出自香港新聞網 - 樹仁新傳系學生實習習作

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(You have missed one important fact in your report: the renewal of ATV broadcasting license because if it fails to do so, that will spell the end of the TV station as it is. You should also explain a little about the licensing practice in Hong Kong in regards to the terrestrial TV stations. Or your readers might not understand why ATV has to improve the quality of its programs to have a better chance for its license renewed.)


Chiu Yue Keung, the Assistant Vice President of aTV, stated that he welcomes more broadcasting companies to join the market which yields their greater progress.


HKTV announced that it will launch the mobile television service in November reaching the audience through the internet on computers and smartphones. Chiu responded that it will not cause any pressure on aTV. He welcomes more competitors joining the market in order to yield improvements. Although he did not deny that nowadays aTV is broadcasting programmes in the past repeatedly but they are moving forward to produce more new productions in next year. He mentioned that the new promotion video about the coming programmes will be broadcasted in the end of this month.


Furthermore, HKTV is going to break the rules to broadcast dramas in the early morning instead of during the golden timeslot (7pm - 11pm), but Chiu remains pessimistic about this. He believed that it is not easy to change the audience’s daily practice of taking rest and lifestyle.


ATV wins the broadcasting rights to show live local soccer, the inaugural BOCG Life Hong Kong Premier League. Regarding the online media development, aTV launches the mobile aTV news app. But Chiu claimed that aTV do not have enough resources and capital to develop the online app for the live local soccer in this stage. But he still believed that aTV can regain the reputation due to this chance.


The annually programme, Miss Asia Pageant will launch the poll publicly until 12:00pm before the final start at night this year in order to prevent the network burdened by too many participants taking part in the poll. Chiu claimed that there are many technical problems created in the live poll in the final session of Miss Hong Kong.

--125061 2014年10月7日 (二) 17:17 (UTC)

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