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A Way to Success PR

出自香港新聞網 - 樹仁新傳系學生實習習作

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Esme Lau, a Public Affairs Manager (Media & Communication )in Power Assets Holdings Ltd., shared her public relations experience to her(((junior fellow apprentice))) in Hong Kong Shue Yan University today.

Since Esme had been a reporter before she worked as a public relation officer, she stated that “working as a reporter is useful for crisis management.” Every company, whether large or small, may have something happen that might affect their corporate image. The corporate image can affect the corporate reputation which also changes the buying behavior of customers.

As for the importance of reputation to corporations, public relation officers should do the best to protect their company, “To make use of the crisis to sell the corporate brand”(((((. Esme claimed, A good public relation officers should first research, know how to response media and be honest))))). She maintained, a liar makes things worse.

Also, a successful public relation officer is no need to show up as they handle their company well, they are just back up for their company and no one know who is the public relation officer of the company. (((((run-on)))))

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