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A good image can make you succeed

出自香港新聞網 - 樹仁新傳系學生實習習作

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Everything needs a package before being sold. PR's work is similar to a sale because both of them need to do up their 'product'. “Although PR is not the major department of the company, they have an important mission which is creating a good image of the company to gain the public and stockholder’s trust.” [Who said this? Identify your speaker!] Also, they need to gather information and are responsible for internal communications.


CHEUNG Chung Man


Esme Lau, who has almost 30 years working in media, is the Public Affairs Manager (Media & Community) of Power Assets Holdings Ltd. She said that it is good to be a reporter after being a PR. “Knowing the reporter working style is very important.” Building up a good relationship with the media can have a good effect on publicity.


Recently, who will be next Chief Executive has become a hot issue. After Jiang Zemin appeared in public, Henry Tang Ying-yen seems to have a great chance of becoming the next chief executive. However, the media has exposed Henry Tang’s affair. It lowered his popularity.


“PR can help the candidate to create a good image, but Henry Tang treated it in an inappropriate way. (There is no stand for him how to treat with this situation. He had done what he can do, but the public did not accept this answer. ??? These two sentences are garbled and incomprehensible. What are you trying to say?)” [Who said this? Is this still Lau? Is Leung speaking? You MUST identify your source."


--105015 2011年10月18日 (二) 23:57 (UTC)
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