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A reformation of Macau TV industry

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead is good albeit with some minute grammar issues. Reform and reformation has a slight difference in meaning and in this case, it is reform. TV station does not "own" its audience, it just captures the viewership. You should explain how Leong has carried out his reform in improving the quality of local newscast. He told us how he has pooled up the company's resource to acquire more equipments and how he has promoted the news staff in accordance with performance and etc...You should put these in your story.)


By Phoebe Chan


9 OCT- Teledifusão de Macau S.A (TDM) has made a reform on its news report to batter the influence of Hong Kong television. Chairman of TDM João Leong Kam Chun talked about his reformation in Hong Kong Shue Yan University.


Leong said,” TDM never looked at TV rating at past, we afraid that no one is watching our program.” He entered TDM in 2011, at that time TVB owned majority of audience in Macau. His job is to find a new way to increase TDMs competitiveness. No matter how, TDM’s drama and commentary programs cannot compare with TVB or ATV, so he aims to provide local news to attach Macau people.


Other than provide Macau local news, Leong took another amendment on TDM’s news report in added informative program. At past, TDM news had never sent any journalist oversea. Leong sent some journalists to Russia in order to introduce the cultural different between China and Russia. In 2012 London Olympic, journalists went to London not only covered news in the game, but provided information about London, such as the London eye.


Audiences showed their interest in the latest TV ratings research, TDM got 46% of audience, and the gap between TVB and TDM narrated to 14%. Leong said TDM want to cover more audience, still have a long way to go.
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