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Ad Agency CEO sees no political signs on Chinese companies pulling advertisement from am730

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Ma Wai Shan | Tuesday, 18 February 2014


Advertising Guru KK Tsang, CEO of The Bees Group, said that Mainland companies withdrawing advertisement from am730, a free daily newspaper, barely relates to political reasons.


Delivering his speech in Shue Yan University this afternoon, Tsang admitted that some companies backed away advertisements due to political affiliations, yet he stressed that this is not a common practice.


Leung Tin-Wai, Head of Journalism & Communication of Hong Kong Shue Yan University, echoed Tsang’s opinion and urged the public to avoid being too politically sensitive.


Tsang pointed out that only Chinese companies, with less than 10% market share, pulled advertisement from an730 while local and overseas firms remain as partners with the free sheet, creating very limited impact.


Shih Wing-Ching, the founder of am730, is also the second largest shareholder of Tsang’s advertising company.


“Our company welcomed Shih because we adapted his ideas in the start-up phase. I don’t feel any political pressure on our company so far,” Tsang said.


In mid-January, Shih accused Beijing of trying to shrink freedom after several mainland-backed companies pulled advertisements, worth US$1.2 million, from his newspaper simultaneously in November last year.
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