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Ada Li: Pitching is not common In Hong Kong

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead has raised an issue but the explanation you provided seemed to lead your readers riding around on a carousel. You said "Hong Kong doesn’t possess the culture of pitching because Hong Kong lacks the culture of pitching". Now see it for yourself, wasn't it a question answered by another question? The point is why Hong Kong lacks a pitching culture? The real answer appeared in the third paragraph: “Also, majority of the TV companies produce documentary themselves. So pitching is not common in Hong Kong.”)


By Lam Kwun Ling Terpe

7th November, 2012


“Hong Kong doesn’t possess the culture of pitching,” said Ada Li, the CNEX Foundation Manager at a seminar in HKSYU yesterday. “That’s why pitching is not common in Hong Kong.”


Li said that pitching is to convert the idea into video, then present this idea to the producers or sponsors. “People who pitch in Hong Kong is rare comparing to that of China, Taiwan and overseas,” she said. “It is because Hong Kong lacks the culture of pitching.”


“Also, majority of the TV companies produce documentary themselves. So pitching is not common in Hong Kong.” Li said.


CNEX foundation sponsors 10 documentary productions every year. It attracts different producers from different regions to submit their story pitch.
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