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Advertisement should be creative and ‘sexy’

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Vincy Lam

Advertisement should be eye-catching, HK4As can helps company to maintain high standard and co-operate with assist members with information about advertising industry.

Executive Director, The Association of Accredited Advertising Agencies of Hong Kong, Ms Angela Ng said, “Advertising is not entertainment but more than entertaining.” Ng has come to Shu Yan University and give a speech to students. HK4As help their members to check advertisement which help in maintaining high standards and assisting people who wants information about the industry.

She thinks that advertising group idea is always ‘sexy’. They can mention some good and exciting idea. She thinks some of them is really sexy and attractive. Advertisement should be creative and conversation. HK4As aims to give people information about the industry and encourage discussion between those involved in the industry.

Advertising involve various categories of people such as print, outdoor and direct etc, everyone can be in this industry. People who can share creative strategies and design for the customers in order to help them achieve their goals.

“4As company should be a good career choice but it will be tough.” We should be mentally tough to continue your work and serve your customers. But it will be a good try to your work. 4As company with fixed customers but other company may provide other choices and chance to try other campaign with your own idea.

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