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Advertising corporations are in uncertainty

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Poon Hiu Fung, 8 October, 2018

The executive director of the Association of Accredited Advertising Agencies of Hong Kong, Angela Ng claims that PR companies should bear the community responsibility and convey a positive message to the society.

‘However, there is more and more customers adopt to use the Ads Blocking App which make us feel confused what the publics want.’ She pointed out that recently advertising agencies are feeling far away from their target audience because it seems people would not be willing to share their opinions and favour. It is much more difficult than before to predict and reach the market’s needs.

‘Personally, KOL is fake, or you could say it is so untrue for me.’ She strongly doubted. For most of the advertising profession did not show any trust towards the content delivered by KOL via the Internet. She also determined that KOL could be created by people, but not long-lasting.

‘Any discipline could join into this field, as you are passionate enough.’ She revealed that there is always a room for youngsters to leash their creativity in advertising industry. Taking the example of AG, a set-up company in British, she said it is necessary for the large-scale companies to integrate with these start-up companies. Since lots of well-developed companies are too slow to pop up and re-construct.

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