Advertising in main china can do more - 香港新聞網 - 樹仁新傳系學生實習習作
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Advertising in main china can do more

出自香港新聞網 - 樹仁新傳系學生實習習作

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Mainland China has a competitive edge over Hong Kong's advertising industry because consumers are willing to try new products, says Leo Burnett Shanghai's managing director with more than 15 years of experience.

Angie Wong, managing director of Leo Burnett Shanghai since April 2017, said the Hong Kong market was mature and consumers were not willing to change their consumption habits and were unlikely to be influenced by advertising.

With China's rapid economic development, mainland people are willing to try more new products and pay for it, so advertising is key for companies keen to sell their products, said Wong, who was speaking at a weekly Hong Kong Shue Yan university forum.

This market also gave advertising teams more scope for creativity, said Wong, who has been based in Shanghai since 2007 and previously worked in Hong Kong.

Wong also welcomed new technology in advertising, such as virtual reality, but it must be more widely available and developed before it could be used in campaigns. The Leo Burnett executive added that she felt dizzy after using VR.

She also said social media networks should be used better to reach more people.

Leo Burnett, which was founded in 1935, is one of the world's largest agency networks today with 96 offices in 85 countries and more than 8,500 employees worldwide, its website says.

Wong Man Kit, 19 Sep,2017