請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Advertising is to deliver the message

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Reported by Ceci Lam, published on 4, December 2018

Wong Ho Pan, Jan, the Production Manager of production house Irrelephant Co., said the most important use of advertising is to deliver the message to the audience.

After studied BFA Film and Media Production in University of Regina, Canada, Wong worked as a production assistant in several local television broadcasts. Then, he became a lecturer in Creative Design and Media Production of Hong Kong College of Technology and the head of design team teacher of St.Hilary`s Primary School & VNSAA St.Hilary`s School. At the same time, he is now running a production house.

Wong said advertisement should be attractive and can draw the attention of the audience in the General Assembly of Hong Kong Shue Yan University.

"If the advertisement includes the component of humour, the audience would be attracted easily and created a discussion in the society," Wong said.

The target audience mainly received the information through TV, so the advertisement should be able to deliver the message and not necessary to be very beautiful and magnificent.

Some people thought that good connections in the industry are needed if they want to enter the creative industries like the movie, advertising and online media. Wong suggested people could meet more people related to the industry through the social media platform.

"It is very easy to meet and contact the people in the industry due to the technology, even a homebody could meet more people online," Wong said.

The advertising style of 100 most initiated a heated discussion in the society. The 100most uses a creative and humorous way to produce the advertisement attracted young people successfully. More firms and agencies would like to invest in 100most and offer most advertising projects to them.

"But I disagree the statement '100most subverts the traditional advertising industry'," Wong said.

He thought 100most is not as popular as before since their advertising campaign did not receive a great response in society.

--165060 2018年12月4日 (二) 21:12 (CST)

個人工具