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Alan Lo has faith on AM730 to survive in the war of free newspaper

出自香港新聞網 - 樹仁新傳系學生實習習作

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Sharp Daily was published yesterday, including this newest free newspaper, there are total 7 in Hong Kong, Usually lookdown by others, AM730 is facing challenge against more free newspaper which are supported by big company entered the market.

Reporter Vicky Yam

Although free newspaper has entered the warring states period of free newspaper, the President of AM730, Alan Lo, has faith on AM730 to survive in the war.

Lo thought that, the target readers of AM730 and others free newspaper were different. Unlike Sharp Daily and Hong Kong Headline, the target readers of AM730 are the middle class and business people, not all citizens. AM730 would not afraid their target readers would have attracted by other free newspaper. “It is good to have more choice for readers,” said Lo.

Some many think that free newspaper is just a newspaper to read on vehicles, the quality of free newspaper are not as good as the charged newspaper (broadloid). Lo disagreed the above opinion, “In the nude photo scandal of celebrities, only 3 free newspaper didn’t post the photos, including AM730, all charged newspaper has posted the photos, and which are obscene.” It showed that free newspaper also had good quality, and quality not depended on the price.

During the warring states period of free newspaper, it is possible that some free newspaper cannot stand in the competition and will shut down. Lo had given some examples from other countries, for instance, there were 7 free newspaper in Seoul, some only about sports or specific categories, which were shut down finally. ‘Metro’ in Sweden and ’20 Minutes’ in Norway were competitor of free newspaper, they cut down the price of advertisement almost lose money in doing business. To survive, they decided to match up into one and share the profit together. In the future of free newspaper Hong Kong, Lo said that matched up may be a way to survive, however, between the companies of free newspaper had many resentments, they should put it down and keep the free newspaper market diversified.

--095035 2011年9月21日 (三) 02:55 (UTC)

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