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Albert Cheung has faith in investing DAB (Digital-Audio-Broadcast)

出自香港新聞網 - 樹仁新傳系學生實習習作

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Since the foundation of Digital Broadcasting Corporation Hong Kong Limited (DBC) in 2008, people had been holding ‘wait and see’ attitude on its development which mostly were not positive enough. But for Albert J. Cheung, Founder of (DBC), he still is confident in developing and investing Hong Kong digital broadcasting industry, especially in DAB (Digital-Audio-Broadcast).

“DAB (Digital-Audio-Broadcast) is a new trend in Europe radio market. It’s not only about audio and voice but also digital images. I did try to persuade the SAR government to invest and develop in this (DAB) by telling them that there will be 30 more channels for radio broadcasting with one compressed channel. However, they rejected it as they said they had learnt the lesson from the UK failure case which turned out with a poor radio connection” Albert said.

“Despite of this, I am still confident and have faith in investing Digital-Audio-Broadcast (DAB). I went to many places around the world, like USA and Europe, in order to have more accurate statistics and information for my research. ” Albert said.

“By the end of my sites visit, I found that we can make good use of DAB’s advantages in making a slideshow. This is what Hong Kong existing digital broadcasting system lacked. As we all know, media is now mainly about the content that they can provide but not just the hardware.” Albert said.

Albert believes that with more competitors joining the digital broadcasting industry in Hong Kong, there will be more choices and platforms with more diverse contents for the audiences. He also thinks it is the time for the digital broadcasting industry to make some changes. --105125 2013年3月6日 (三) 00:22 (UTC)

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