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Alibaba’s emerging cross business models help selling products globally

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Matthew Chan April 2, 2019


Alibaba is now inventing different innovative cross-platform business models which is changing the behaviors of customers, an Alibaba PR manager says.

“Customers could buy the outfits displaying in the live-broadcast fashion show at Indonesia hold by Alibaba,” said Eva Lee, manager of the Content Bureau of Alibaba Group’s Corporate Affairs department in a Shue Yan University talk.

Lee said the company tested various creative business models that turns out were successful.

“Live shopping”, an emerging form of tele-shopping, has proved a remarkably success in China in recent years, the live shopping conversion rate is 10 to 20% on its Tmall platform and 30% on its Taobao platform.   Asking about the tactics Alibaba promoting their services to foreign countries, Lee said the company has multiple business segments besides China’s famous services.

She said there were telecommunication business in Southeast Asia, and other businesses such as its logistics unit Cainiao Network Technology and startup programme Alibaba Entrepreneurs Fund.

Lee is used to be a financial journalist before entering Alibaba, she reckoned the meida industry will possibly shifting from the conventional format to digital format.

“The future of news media production will go beyond graphics and videos, the content may even be immersed into new media such as AR, VR, and blockchain technology,” said Lee.

Besides the changing advanced media formats, she said journalists and PR talents should expand new social media platforms.

Despite the fact that Facebook users’ growth was slowing down and new generations are using applications like Snapchat and Tik-tok, she said there were still a large population using Facebook, so Facebook is still a considered platform for reaching more audiences.

Lee had interviewed many business celebrities such as Koichi Hamada, special adviser to Japanese Prime Minister Shinzo Abe and professor emeritus at Yale University, as well as former Ocean Park chairman Allan Zeman.

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