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Angela Ng: KOL have not enough power to affect the audiences------09/10/2018

出自香港新聞網 - 樹仁新傳系學生實習習作

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‘ It is not reliable to measure the effectiveness of the advertisement in the social media of the KOL.” Said Angela Ng, The executive director of the association of accredited advertising agencies of Hong Kong (HK4As). She said, the public knows which advertisements printed in the newspapers.

Angela Ng said, KOL are in the ‘uncharted area’, no reliable measurements to show the post rating. For example, a KOL followed by a famous actor who has many fans, and get many likes in their posts, but it doesn`t mean that KOL is popular enough to attract audiences. --165089 2018年10月9日 (二) 19:13 (CST)

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