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Apple Daily’s Animation fulfill people’s need

出自香港新聞網 - 樹仁新傳系學生實習習作

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According to Danny Wong, the art director of Sing Tao Group, Apple Daily’s popular animation satisfies the need of people in Hong Kong.

Wong said at Hong Kong Shue Yan university yesterday that people nowadays require everything to be fast but of high quality. Surrounded by this culture, news article no matter in paper form or other forms should be telling audience the whole story with efficiency. And animation can fulfill those needs.

Besides, in order to attract people, animation also need to do one more step like reorganize the story and replace the original voice.

He added that different platform requires different design to attract audience. For instance the tools to attract audience are different for newspaper and ipad. Also it is related to the development of technology. In the past 1990s, animation would not be popular as on one would like to bring computer to go out and watch news. --115126 2013年4月3日 (三) 23:44 (UTC)

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