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Apple Daily’s Chief: “Sharp can go on.”

出自香港新聞網 - 樹仁新傳系學生實習習作

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Apple Daily’s Chief: “Sharp can go on.”

By Mok Chi Leung

Apple Daily and Sharp Daily’s Chief Editor Cheung Kim-hung believes that Sharp Daily can stand stable in the market, though Sharp is losing lots of money.


Sharp Daily, which is the latest one among the five Chinese freebies, was launched last month with total circulation of 900,000 in Hong Kong. Cheung said that the market of freebies is flourishing this year and the competition is very large. He estimated that some weaker freebies will have to leave the market eventually, but he still believes Sharp Daily can keep running.


“Till now, Sharp Daily may be the one which lose most money. Sharp Daily is the latest freeby, so you can see that it has least advertisements when comparing with others, but we are still seeking more advertisements, and I believe Sharp can go on. The total circulation of freebies in Hong Kong is around 3 millions. The figure reflects that the market can consume this large circulation,” said Cheung, speaking before an audience of students and educators at Hong Kong Shue Yan University on Tuesday.


Before the column written by writer Tsao Chip in Sharp Daily was complained by many readers and educators, because the content of the column was considered as obscene. Cheung said that it depends on how readers define obscene.


“We predicted the market can consume this degree of content. However, many complaint appears and we’ve already amend it. Readers are the supervisors of media, and we have to listen to the readers.”


Cheung emphasized that Sharp Daily is not pornographic and it has coverage of different news. He thinks that the demand of readers is increasing, therefore the news should be in a great diversity.
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