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Basics of Spokesperson Remain Unchanged in Digital Age

出自香港新聞網 - 樹仁新傳系學生實習習作

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(In your title "Basics of .....in Digital Age", the word "basics" should be changed to the "essentials" hence the new title would be "The Essentials of a Spokesperson Remain Unchanged in the Digital Age". You have made one grave mistake in your article by quoting Robinson as commenting on the not very good relationship between the Chinese government and the media. In fact Robinson has tried hard not to comment on the issue for he was not authorized nor was he in a position to do so. He was only commenting in a general sense that what a government should do to improve its relationship with the media.)

By SIU, Hang Nam, 2012-04-02-Scott Robinson, Spokesman of U.S. Consulate General, said that is was very important for spokesperson to be honest to journalists. Communication changed into a two-way communication in digital age.


Spokesperson represents an organisation, so the image of an organisation can be affected by the spokesperson very much. Robinson said, spokesperson should never lie to journalists. He commented on the relationships between the Chinese government and the media, which is not very good. He said it could not be possible for the spokespersons wish to make a good relationship with media to have informal meeting one by one, but being honest is always a good start of improving relationships between governments and media.


Robinson said that the U.S. Consulate General is on social network like Facebook, Twitter, and Weibo. He said that every posts received numerous of responses. He said that there is a dilemma in digital age, in which organisation representatives wanted to receive responses, but not all responses were positive. So, it was very important for spokespersons to select appropriate materials to post.
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