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Bauhinia Magazine needs diversified development

出自香港新聞網 - 樹仁新傳系學生實習習作

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--095025 2012年4月17日 (二) 20:21 (UTC)


By Wendy Chan

Liu Wei Zhong, Chief Editor of Bauhinia Magazine said they will continue following their unique style and editing approach of the magazine. Yet, he stated that Bauhinia Magazine will need to be more diversified and do in depth reporting to overcome the emergence of the Internet.


Liu said he upholds the principle of “four magazines” in which his company published four types of magazines. Apart from publishing Bauhinia Magazine, they publish three other magazines, he said, “some of them are written by secondary students.” More than that, his company has tried to hold events, seminars and competitions as well. He highlighted that these are to widen the horizons of students as well as developing the unique features of the magazines.


Liu also emphasized on five factors that will help advance the development of Bauhinia Magazine. The factors include authority, foreseeability, predictability, readability as well as openness. He said by the time they started publishing the magazine, they invited Jiang Zhemin to be their interviewee, which could be seen as enhancing the authority of their published content. As to confront the emergence of Internet, in-depth reporting is the way out in his view. ((received...will mark in person))

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