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Big data security problems threaten consumers’ privacy, says TFI CEO

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Isabel Ng, 22 Jan 18

Sophisticated big data companies do not take security seriously enough, including parts of companies’ big data infrastructure which opens a further avenue of potential attack, said Founder & CEO of TFI Digital Media Limited.

Companies are eager to deliver targeted advertising to you and tracking your every online move, said Yuen Yiu Fai Wilson at an assembly at Shue Yan University today.

“Big data makes this tracking easier to do, less expensive and more easily analysed,” said Yuen.

Big data has an enormous potential to revolutionize our lives with its predictive power. Due to the possibility of malicious use, there are both security and privacy threats of big data Internet users should be concerned about.

Data companies would build a detailed profile of you, moving well beyond basic demographics or location information, said Yuen.

“Your online habits can reveal aspects of your personality, such as whether you are outgoing, environmentally conscious, politically conservative or enjoy travel in Africa,” said Yuen.

Industry representatives make benign claims about this capability, saying it improves users’ online experiences. But it is not hard to imagine that the same information could be very easily used against us, said Yuen.

With over 20 years of experience in Technology and Interaction Design, Yuen focuses on the provision of multimedia content related technologies such as OTT Platform, Live Video Streaming, Encoding Technology, with presence in Hong Kong and around the world. Now he is particularly concern about the privacy concerns of big data usage.

Transparency is the key to letting us harness the power of big data while addressing its security and privacy challenges, said Yuen. “Handlers of big data should disclose information on what they gather and for what purposes.”

Consumers must know how the data is stored, who has access to it and how that access is granted, said Yuen.

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