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Bloomberg Businessweek aim at changing the norm in Hong Kong

出自香港新聞網 - 樹仁新傳系學生實習習作

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Mo, Hoi Yan

26, Feburary 2013


Bloomberg Businessweek's Chinese edition will start its business in Hong Kong this year, and aims to be the leader of local financial magazines and change the culture of the market.


Charles Chau, Bloomberg Businessweek Chief Editorial Consultant, said that the Chinese edition of Bloomberg Businessweek will be launched in June this year when he gave a speech of the General Assembly of the Department of Journalism and Communication in Hong Kong Shue Yan University.


“We would like to act as a bridge between Hong Kong, Taiwan and the mainland china and gather elites, ” said Chau.


Chau said that Bloomberg was one of the best International media in the world with the highest standarded quality so that the magazine wanted to be the leader of the financial magazine market as well as contributing to society by providing a Glogal vision and unique points of view on various social issues which meet the needs of modern China.


As Chau thought that most of local financial magazines focused on the analysis of stocks but rarely gave comprehensive idea of Global development, Bloomberg Businessweek was a serious financial magazine without gossip news and aim at bring the enlightenment to Hong Kong as well as the Greater China.


“The magazine will contain about 50% of International news, 25% of Hong Kong news and 25% of Taiwan and the mainland China,” said Chau.


Chau was very confident to the outlook of Bloomberg Businessweek Hong Kong, partly because of the success in the mainland, “Although the Chinese edition have launched in the mainland China for more than one year only, we become the best seller in China.”


However, Chau highlighted that the magazine never focus on its sales revenue but care more about the quality of readers and its social value.


--105117 2013年2月26日 (二) 17:48 (UTC)
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