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Bloomberg Businessweek focuses on quality of reader but not quantity

出自香港新聞網 - 樹仁新傳系學生實習習作

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26th February

By Au Yeung Hiu Ling

A Chinese edition of Bloomberg Businessweek has been authorized to be published in June and the new magazine aims to change "universal values" in Hong Kong even if no profit can be earned, said the chairman of Modern Media Group, which is working with Bloomberg on the publication.


Thomas Shao said Bloomberg Businessweek is an international magazine which can provide a platform for mainland China, Taiwan and Hong Kong’s elites to produce an outstanding business magazine. He explained fifty percent of Bloomberg Businessweek is about international news; twenty percent is about China and Taiwan, while the remaining is about local business news.


Shao said the topic covered by the magazine is solemn and prospective. He criticized the high sale volume magazines are slapstick and only for entertainment. He said he wants to change the “universal value”.


He said “The aim of Bloomberg Businessweek is to change the “universal value”, change the society.”


However, without identified the different between Bloomberg Businessweek and local business magazine, he thought high living tasted people would read Bloomberg Businessweek.


He said “I am not care about the sale of magazine. The quality of the readers is important rather than the volume of readers is.”
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