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Brand New Start for Hong Kong Digital Radio Station

出自香港新聞網 - 樹仁新傳系學生實習習作

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(I will forgive you this time for being late but don't make it into a habit. As you said in your lead, if the shareholders refuse to invest, how the radio operator could come around and launch all 7 channels? You should start out by saying that the new line-up in DBC's ownership emerged after a bitter feud last year among its shareholders has launched all its 7 channels yesterday as required by the licensing authority. And then, you could explain what the feud was all about and how Loh Chan took up as the new CEO of the digital broadcaster, etc and etc.)


Wong Yik Man Sherman

September 17, 2013


The first commercial digital radio broadcasting station in Hong Kong, Digital Broadcasting Corporation Hong Kong Limited (DBC), which has once closed due to its shareholders' refusal to invest last year, finally launched all its seven channels yesterday. Loh Chan, the CEO of DBC, was confidence with the future of digital audio broadcasting in Hong Kong and planned to invested largely to provide more channels and digital radios.


There have been personnel changes in DBC since last year. Its founder, Albert Cheng, a famous commentator in Hong Kong, left and now Loh Chan is the CEO. Also an experience media worker, Loh was very confidence with the future of digital audio broadcasting and DBC. He believed digital broadcasting was better than the tradition FM or AM broadcasting with zero noise, high audio quality and support of real time text. He claimed that there were more than 200,000 digital radios in Hong Kong, half of them sold by DBC cooperating with the suppliers, and DBC's smartphone apps had 300,000 downloads . In the future, DBC will invest 65 million dollars to release another 400,000 digital radios.


Although there are three other radio stations also providing digital audio broadcast in Hong Kong, which are RTHK, METR and URadio, Loh believed DBC would still be competitive with its programmme content. "Content is king," said Loh. He told that DBC would have a channel targeting drivers to provide traffic news. DBC will invest 20 million dollars to install digital radios, which also supports FM broadcasting, on 20,000 taxis and mini-buses. DBC's another main target group is the elderly since the Hong Kong population is aging. Referring to Japan's successful experience in making radio programmes for the elderly, DBC planned to produce four to six hours programmes every day for the elderly, and work with social organizations to free give digital radios to old people with low spending power. There will also be channels and programmes targeting students and ethnic minorities. Loh was very hopeful that DBC would be popular with high variety and specificity of its programmes.



--115111 2013年9月17日 (二) 18:16 (UTC)

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