Build a relationship to community and gain win-win situation

出自香港新聞網 - 樹仁新傳系學生實習習作

The Towngas’s Head of Corporate Communications Ms.Wong Sau Ying, believed that it should balances the benefit between consumer and the enterprise, to gain a win-win situation.

“All consumers are discontent with increasing price; we must consider when is a good time to do it and reduce consumer’s complaint. For example, before the Chinese years, is an unsuitable period for changing price.” Wong said, the enterprise should analysis the social situation, to weighs whether the consumers accept the rising of price.

She pointed out the enterprise is incapable to take the social responsibility if the enterprise can’t gain benefit. So enterprise public relations should rationalize the increasing of price, to balance the consumers and the company benefit, makes double wins situation.

To build a relationship between community and enterprise, the Towngas set up a district council liaison team, to communicate 18 district’s district councilors regularly. “Towngas want to strengthen the liaison with community thought the district council, to prevent crisis and make the influence least.” Wong said, if there is an emergency in specific district, the Towngas will notice to the district councilor and deal with the emergency cooperatively.

“The district council is a buffer between the enterprise and citizens, as the public trust them highly, they can explain the enterprise’s question to the public, help Towngas to solve the crisis.” Wong said, Ngau Tau Kok happened a serious gas explosion in 2006, which cause two dies and nine wounds. The Towngas used half year to deal with the event, and communicated to the residents long-termed through the district councilor. Finally, this event didn’t cause any negative influence to the Towngas.