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CEO of DBC: Content is the King

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

(Your lead was not strong enough because it contained only information but not news. Plus, your lead was too long. You should try to grasp the gist of what Loh Chan said and sort out the news from it. Police Magazine is a Hong Kong Police Department sponsored TV program and you should explain it to your readers. As to the political stance of its news channel, Loh has mentioned specifically that the major investor Wong is not even a board member of the DBC and therefore holds no sway over day to day operation of the digital radio.)


Loh Chan CEO of Digital Broadcasting Corporation Hong Kong Limited (known as DBC ) conducted a seminar about the future development the DBC in the Department of Journalism and Mass Communication, Hong Kong Shue Yan University today. Loh said DBC will develop channel for Hong Kong aged group. He said that as Hong Kong aged population would increase steadily in the future, with addition of their great purchasing power, there are potential for developing programs for elderlies. He quoted Police Magazine as an example, which it has been reporting frequent elderlies involved fraud.

Loh planed DBC a budget of 20 million dollar for installing digital broadcasting radio in two thousand minibuses and taxis in Hong Kong for popularizing digital broadcasting. He said DBC would cooperate with third parties in purchasing the radio. He believed that with the cooperation of the seven channels in DBC, it would reach to the target audience in one to two years. He said “content is the king”. It will determine the popularity of DBC.

The political stand of DBC News is a major concern to the public. The mass has been worrying if Wong Cho Bau, Bill, the pro-Beijing government major shareholder of DBC, would alter the routine operation of DBC News. Loh said their colleagues would obey the code of ethics and DBC would retain its independency. --115108 2013年9月17日 (二) 17:33 (UTC)

[1]電台新聞: 香港數碼廣播有限公司新任行政總裁羅燦出席樹仁大學新聞與傳播學系周會,他透露,數碼廣播將會設立七條頻道,其中一條專為老人而設,他指出,香港老年人口比例將會進一步增加,老一輩的聽眾越來越多,所以他們會迎合老人家的需要。 他又引用警訊經常介紹,很多涉及長者的金錢騙案,指出老人家消費力很高,聽眾市場將會發展。

羅燦表示,數碼廣播計劃花費2000萬港元為的士,小巴安裝數碼收音機,羅燦說“Content is the king”,節目內容質素很重要,數碼廣播能否收支平衡,甚至獲利,都是取決於這個因素。他相信,數碼廣播旗下七個頻道,只要集中做好,可以在一兩年之內提高收聽率。

--115108 2013年9月17日 (二) 23:52 (UTC)
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