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CEO of DBC Loh Chan: Content is the king

出自香港新聞網 - 樹仁新傳系學生實習習作

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("During his sharing" is Chinese English and we don't usually say it that way. You lead could be terser by just saying "Loh Chan, the CEO of the Digital Broadcasting Company emphasized that the content of the media is the most important thing while giving a talk today on the future development of digital broadcasting." What is multi-scale that you mentioned in the last sentence? It is a physics and computer science terminology.)


CEO of DBC Loh Chan: Content is the king

Lin Li Ping, 17-9-2013


The CEO of Digital Broadcasting Company (DBC), Loh Chan, had shared his view on the future development of DBC and digital audio broadcasting (DAB) in Hong Kong Shue Yan University today. During his sharing, Loh emphasized that the content of the media is the most important thing.


Choice and diversity

DBC had open up to seven channels yesterday such as news, financial, youth and Chinese opera. Loh believed that choice and diversity is the most important factor for DBC to compete with others media. He said that different content of channels are aim at different kinds of audience such as those professional in finance, youngster and elderly.


Further improve circulation rate of digital radio

Loh said, there were 200,000 digital radios circulating on Hong Kong market. The other important planning for DBC in the future is to further improve the circulation rate of digital radio. In the mid of September, DBC planned to install digital radio on each of the taxi. The cost for each radio is $1,000 while some of them will sponsor by other companies. When 2014, most of the tunnels can listen to digital broadcasting.


Media is just a format

In the decade of digital, many people thought the printed media is already outdated. However, Loh mentioned that the difference between printed media and electronic media is become blurred. “Media is just a format.” He said. In the future, every media are tend to development into multi-scale.

--125034 2013年9月17日 (二) 17:50 (UTC)

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