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CSR is meeting its critical point

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reporter: Karin Lai


Many business owners see corporate social responsibility (CSR) as something important step in order to access successful business future, however, CSR sometimes is not really connected to growing the business and profits.


“Though the local citizens are suffering from high land price and expensive house renting, while the developers doesn’t have any responsibility to fulfill corporate social responsibility, for example, launching low-price property to the market,” said. General Manager Ivan M.W, Sino Group Corporate Communications Assistant.


The Sino Group corporates, together with the Urban Renewal Authority have released a new residential mansion called Baker Residences since last mouth, 68 units were sold out quickly in a short period of time. This phenomenon reflected that the general public has demanded intensely for these similar type flats, which the small size unit is.


Public have criticized Sino Group that it should launch much more residential housing to meet the demand rate. Yau said it is not taken for granted for the enterprise to take the social responsibility.


“As Sino Group has already emphasized and tired the best to contribute the society, such as prepare Charity walk and non-governmental organization site visiting. It is enough,” Yau Said.


Those activities already fulfill the social command efficiently. Hence, it is not necessary to launch low-price property as social responsibility.


He believed that corporate do not need to take care of all rounded social commands undoubtedly and added that Sino group did not “earn many and give less”.

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