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CY's PR need improvement

出自香港新聞網 - 樹仁新傳系學生實習習作

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(As was discussed in class)

By Lam Yiu Hei (125147) on 28th October 2014

 

Miss Kathy Chan,Chief Consultant of the Public Communication Strategic Consultancy Limited,said that CY 's speech always cause a lot of punishment because his PR teams cannot help to deal with the issue.

 

Recently CY,the chief executive ,said that people whose monthly income less than $14,000, should not  have right to vote .He had also said that the religious and sports sectors did not contribute to the economy.Chan pointed out that it is public relations disaster as  professional public relations should not allow the Chief Executive to speak those things and they should bulid up CY' s image. Chan said that not only the timing is inappropriate, and  people who heard the speeches are broken hearts.  "CY 's one sentence can offend millions of people,"she said.

 

Chan pointed out that  the Chief Executive's public relations tactics failed."If I were CY 's PR,I would shake head against the wall left to count the dead,"She jokes.

 

Chan said that a good PR has 4C, including clean, consistent, credible and concise.

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