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CY Leung’s wife should stay low to regain the image

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Why should CY Leung's wife stay low? What did she do? And about her dress? These are the details that your report based on. Without these details, your report is just like thin air.)


Chief Executive’s wife Regina Leung Tong Ching-yee is being criticized no matter in fashion and speech. Strategic Public Relations Group Limited Chairman Richard Tsang believed that she still has chance at twisting her image.

Tsang stated that, as a public figure, there are always unfair judgment from media and public, but she can still twist her image. He suggested, Mrs Leung should stay low in public event. Also, regarding to the role of CE’s wife, she should take part in community work to improve the society. He said, there is no necessity to tell public what they did as the public will know.

According to the rating of Chief Executive Leung Chun-ying (27Jan,2015) conducted by the Public Opinion Programme, The University of Hong Kong, the supporting rate of Leung Chun-ying is 42.1/100 which is less than a passing rate. It represents the image of Leung becoming negative. Tsang said, the image built for Leung in Hong Kong Chief Executive election 2017 to continue in his post definitely depends on the election method. The PR approach will be different if there are just thousands of electors or millions of electors. And the political proposal should be specific in order to fit the electors’ needs in order to gain support and votes.

--125061 2015年1月27日 (二) 17:42 (UTC)

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