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Chiu Yu Keung: welcome new competitor

出自香港新聞網 - 樹仁新傳系學生實習習作

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7th October, 2014 by Maurice Li

Assistant Vice President of ATV Chiu Yu Keung attended Hong Kong

Shue Yan University assembly held by The journalism and communication

department to give a speech about tv creative and production.

Not afraid of new competition

Recently, HKTV announced that they will start broadcasting through OTT

format, audience can watch the programs thorugh mobile app. In the Q&A

section of the talk, Chiu was asked will there be pressure for ATV when

HKTV start broadcasting. Chiu reply that he is not worry about the broadcasting

of HKTV will pressure ATV, he is in favor that of audience have more choice,

also, he admits that the greater of competition, the greater of improvement.

Programme reply is not because of lack in creativity

In these few years, ATV get critized that they replay the programme four times a

day. During the talk, Chiu was asked that is this phenomenon is cause of lack

in creativity in ATV. Chiu emphasized that the reason of ATV replay the same TV

programme few times a day as different audience have different working time, it

can make sure most of the audience can watch the programme in different time

Focus on mobile app develop

Chiu said that ATV will more focus on mobile app development, as many of audience

are not stay at home oftenly, but he add that they need to overcome certain

technical problem especially the issue of lacking money, he hopes that the

app can earn more noise and earn more attention from the public.

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