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Chiu Yue-keung: ATV was full of confidence to renew the licence

出自香港新聞網 - 樹仁新傳系學生實習習作

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(I commend you for your effort in finding out the facts and numbers regarding the viewership ratings. Good job. But you should explain the difference between a net-based TV like HKTV and a terrestrial TV like ATV, and the competition there is less intense as compare to the head-on competition between the two terrestrial TV stations ATV and TVB as far as viewership and advertisement income are concerned.)


Cheung Ching-hang


Chiu Yue-keung, the Assistant Vice President of Asia Television Limited (ATV), said ATV was full of confidence to renew the domestic free television programme service licence.


The licence of ATV will expire in November 2015. According to the Television Audience Measurement by Hong Kong Nielsen, the TV rating points of ATV are mainly around 0 to 1 point, which means that around or below 65 thousand people watch the programmes of ATV at that time slot. Chiu said, ATV was the first Chinese Television station in the world. It was impossible for the Office of the Communications Authority (OFCA) to refuse the application of ATV to renew the licence.


And Hong Kong Television Network Limited (HKTV) will launch the mobile television service in middle November. The HKTV television series Police Boundaries episode 1 are well liked in Youtube. Over 1.3 million views watched the episode 1. Chiu said the Police Boundaries was not bad, ATV had no pressure to compare with HKTV. Chiu said, the past television dramas of ATV were better than the Police Boundaries.

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