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Content is everything

出自香港新聞網 - 樹仁新傳系學生實習習作

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Content is everything Tuesday, September 17 ,2013 reported by Poon Man Ting

CEO of Digital Broadcasting Corporation Hong Kong Limited (DBC) Loh Chan said he was confident about the future growth of DBC because their goal is to fulfill the licensing condition.

Loh said, finding the target audience of DBC and fulfilling their needs is essential but which may take a few years’ time. He said for example, rthk and Commercial Radio this two big radio organization are targeting on different groups of audience. Loh has no worry about the competition, as he said they can stand out if the content is good.

Loh worked for many media organization, he said, the reporting means is not important and will not affect the reporting content. As they focus on the importance of the news when deciding the ranking of it.

Loh said, He will lead DBC to reach the critical mass in the coming one or two year, and during the time, he will keep an eye on the development of the multimedia technology. “Otherwise DBC will be eliminated by other competitor.” Loh said.

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