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Content is king, Loh Chan says

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Shirley Lee 17-9-2013

Loh Chan, the CEO of Digital Broadcasting Corporation(DBC), said good content was the essential element for successful broadcasting for DBC.

During a speech at Hong Kong Shue Yan University today, Loh said "Content is king" and that the content quality of DBC is his great concern. Even DBC’s biggest shareholder Wong Cho Bau agreed with the impartial approach of broadcasting, “There is no pressure or suspicion, he (Wong) fully supports our goal aiming to produce high quality and unbiased content,” said Loh.

Other than the seven channels of DBC, there are several digital broadcasting and countless online radio channels available. Loh agreed that the competition is quite intense, but competition makes them grow and find out their own unique style, which is a good thing for both the industry and massive audience. “Of course, the content of different channels of DBC is richer and more attractive,” said Loh.

He added that there is a potential worry of the broadcasting industry – the rapid development of mobile phone apps. Loh admitted it is for sure that more and more people are listening to radio broadcasting through their smart-phones rather than a traditional or digital radio.

--115014 2013年9月17日 (二) 21:00 (UTC)

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