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Content speaks everything, DBC CEO says

出自香港新聞網 - 樹仁新傳系學生實習習作

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Chargo Chan Ho Yin

The critical element of successful broadcasting is all about its content, said the chief executive of Digital Broadcasting Corporation (DBC), emphasizing that good content has to be impartial and unbiased.

Loh Chan, the head of Digital Broadcasting Corporation Hong Kong Limited, said at an assembly at Hong Kong Shue Yan University today, that the style of DBC’s news broadcasting is fair and impartial.

He added that all the staff of DBC is strictly following the code of ethics when issuing broadcast. “Our biggest shareholder Wong Cho Bau, also supports us by using the impartial approach in digital broadcasting,” Loh said, “He didn’t exert any pressure on the operation of our company.”

Loh pointed out that the argument between different political parties is messy in Hong Kong, therefore, DBC chooses to run its business in an impartial approach. He believed that only this approach can give the public a neutral and thorough view on different issues in town. He said as long as DBC is generating impartial and balanced broadcasting information, it will already be desirable. “We are neither following the style of Ta Kung Pao nor that of Apple Daily,” Loh said.

--115110 2013年9月17日 (二) 17:54 (UTC)
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