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Creativity is the combination of elements, says Ko Chi Sum

出自香港新聞網 - 樹仁新傳系學生實習習作

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Ko Chi Sum, the famous film director and producer suggested students not to neglect any combination of traditional elements, which is important in creativity.

“The quality of film producer and audience has improved nowadays,” Ko stated, “past production method like four dramatic moments and setting a time limit of the film are not appropriate nowadays.” He explained the audience has high expectation of films when compared with the past. The acceptance of audience will be the consideration of film producers, “So the film must catch the attention of its target audience throughout the whole play, especially on the first and last scene.”

"You win in film production, if you can be the first and be the best," Ko said. He explained creativity helps in film production. "Creativity is the combination of elements, like a pill matches with a camera can form a new stomach check device," he said," it'll be stupid if you neglect the traditional elements when you're looking for creativity."

"Think before you act," Ko added, "don't be too rush or too slow after you get an idea." He urged students have a thorough consideration of the idea. "Not just think of yourself, but also the others."

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