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DBC’s 7 channels launch today

出自香港新聞網 - 樹仁新傳系學生實習習作

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Digital Broadcasting Corporation (DBC), which starts launching all its 7 channels today after resuming part of the channels in January, is developing programs for the elderly, said Loh Chan, CEO of DBC, at Shue Yan University.


DBC aimed to help 20,000 taxis and minibuses install new radio that can receive both digital broadcasting and fm broadcasting in the coming months. In order to promote digital broadcasting and attract more audience, a total of 650 million dollars is invested.


But how can DBC fight with the traditional radio broadcasting? Chan said they are trying to give cheap or even free digital radio to the elderly through cooperation with some charity groups in order to reach more elderly audience.


“Content is king,” he said. Only good program will attract audience. He said developing a channel for the elderly is what they will do in the future.
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