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DBC Value on the Channels

出自香港新聞網 - 樹仁新傳系學生實習習作

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Digital Broadcasting Corporation (DBC) opened 7 channels yesterday. Lo Chan, C.E.O of DBC emphasized that the no matter how many channels they opened, the most important is the content of the channels. More attractive content, more listeners, which can increase the income from advertisement.

Lo introduced those 7 channels in Hong Kong Shue Yan University. 7 channels included different kinds of aspects, such as entertainment, campus, investment and news. One of channels is for elders, which included Chinese opera factors. Lo hoped that would provide another entertainment for elders.

Lo planned to install the digital radio in every taxi and minibus. It cost 2 million Hong Kong dollars. The digital radio not only for digital programmes, it is also can receive AM/FM. Lo said it could provide various programmes to drivers for getting the latest transport news and entertainment.

To increase income and even make profit, Lo said DBC should focus on the content to attract more listeners in different age groups, and also DBC should do more promotion. For instance, promoting the radio for the organizations or companies to purchase radios for their souvenirs. --115101 2013年9月18日 (三) 16:04 (UTC)

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