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DBC launches the 7 new channels

出自香港新聞網 - 樹仁新傳系學生實習習作

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DBC launches the 7 new channels

Since the 7 channels have been launched officially by Digital Broadcasting Cooperation Hong Kong limit (DBC) yesterday, the competitions between different broadcasting companies are getting tougher. Loh Chan, the CEO of DBC, said that “Content is King.”


Loh, at a talk held by Hong Kong Shue Yan University today, said he was optimistic about the future of DBC.

“Our selling points are the quantity of channels, choices and diversity,” said Loh. He added that they hoped they can exert well with their contents of different programs and claimed that “Content is king”. In addition, he said that although there are many ways of broadcasting existed, for instance, TV, newspaper and radio, content is still the main key to achieve success. He also emphasized that they will focus on the 7 channels with 24-hours programs in the future.


Apart from the digital radio broadcasting, he added that they also launched different platforms to spread information and promote. “As the multimedia will become a trend in the foreseeable future, we also treat it as a goal,” Loh said. Now, they got their own phone app, facebook page, youtube channel, weibo account and website. They aimed that they can explore a suitable way and get stable listen rate in the coming year.


DBC set up the news department recently, a student asked if the news angle would be influenced because of their main investor Wong Cho-bau, is a member of the national committee of CPPCC. He answered “We keep the news impartial and balance.” He also claimed that in order to avoid arousing suspicion, Wong did not enter board of directors.--115058 2013年9月17日 (二) 17:56 (UTC)

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