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DBC to defend press freedom

出自香港新聞網 - 樹仁新傳系學生實習習作

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17/9/2013 by Quinn Chan Ka Chun

DBC to defend press freedom

By Quinn Chan Ka Chun

Sep. 17 CEO of Digital Broadcast Corporation (DBC) Chan Loh said that in spite of the close connection between its main shareholder and Beijing, DBC would strive towards maintaining “freedom of the press".

DBC’s biggest investor Wong Cho Bau is also a member of the Chinese People’s Political Consultative Conference. Loh said that Wong would not be on DBC’s board of directors to avoid suspicions of intervention. He quoted that Wong also “stressed the importance of neutrality and fairness”.

Having worked for different media organizations, Loh noticed that most press media ‘take a stand’ towards various issues. He said that electronic media should uphold neutrality and fairness.

“DBC would not become the next Wenweipo or AppleDaily. Our News Channel would gather opinions from both sides. We leave rooms for audience to analyze,” Loh said at Shue Yan University yesterday.

In face of fierce competition from different channels, Loh said that news programs in Hong Kong “lack variety”, saying that media should not solely cover political affairs.

“Hong Kong people spend more than 20 minutes non-stop consuming news program. You could not stand out unless you provide useful information. In-depth analysis could attract more audience,” he said.

Instead of buying news from various sources, DBC recently formed its own reporter team. Loh explained that it was the new shareholders’ decision that opens green light to the news department.

“Compared to the production cost of drama series which could reach as high as $1 million per episode, every hours of news program cost about $30,000 if it is run 24 hours. Besides, the news material could also be shared by other news programs, so we think it is worthwhile to establish the news department.” He said.

In view of the aging global population, Loh noticed that radio program about elderly had reached its maturity in many countries like Japan, adding that more of such programs should be developed in Hong Kong.

“We [Hong Kong people] should change our mindset. Many senior citizens should learn how to take care of themselves and enjoy their retirement life,” he said.

To encourage the elderly to shift from traditional FM radio channels to digital broadcast, DBC is considering a ‘radio subsidy campaign’ for elderly people, which might be jointly sponsored by DBC and welfare organizations.

[376 words]
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