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Danny Wong:Design is affected by way of sale

出自香港新聞網 - 樹仁新傳系學生實習習作

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(The expression "the way of sale" sounds rather vague and odd. How about "the way how newspapers are sold"? Are you sure when you said, "Newspapers in Hong Kong are free...."? As far as we know, Apple Daily has decided to raise its retail price one dollar to seven dollars starting from March 31st.)

By Lam Kwun Ling Terpe


26th March, 2013


Danny Wong, Art Director of Sing Tao Group, said in HKSYU today that way of sale if newspaper affects its design.


“Newspapers in Hong Kong are free, so that designers can design it in different and a free way,” he said. “But the Japanese newspaper are sold in rolling style, so they put the headlines in the middle of the newspaper”


He said that the design of newspaper is to seduce people to purchase them. He said, “Sing Tao, as an example, the design layout of Sing Tao is to attract people to purchase.“ He added that the design of other newspapers is for standing out.
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