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Details should be made clear in property sales brochure

出自香港新聞網 - 樹仁新傳系學生實習習作

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Developer Cheung Kong Holdings (0001) was currently accused of misleading buyers at its Oceanaire project in Ma On Shan. Marketing ploy using by property developers has again been criticized by the public. Ivan M.W. Yau, Assistant General Manager of Sino Group’s Corporate Communications Department, said that property developers should not blur sales details.

By Cassandra Guo Mar 6, 2012


According to Yau, Hong Kong people are having higher requirements and expectations on the purchase of their residential units since they have realized their rights on it. He said that public relations practitioners dealing with property sales should think more of their clients and try their best to explain the details to the clients in order to solve their confusion.


Yau said that property sales should not think that hiding or blurring sales details will work as consumers will find it out afterwards. “Terms and conditions that being printed at the bottom right of the sales posters and written in extremely small font sizes, which only can be read with a microscope will not work anymore,” said Yau.


Last month, a buyer claimed to have spent HK$7 million on the purchase of an Oceanaire unit which was said to be on the podium floor, but only after repossession that he found out the unit is at the same level as the road. Nevertheless, the executive chairman of Cheung Kong, Justin Chiu, told Ming Pao Daily that the company was not responsible for the buyer’s negligence since the details of the flat has been clearly listed in the sales brochures.

[Grade: B+]
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